a communication designer, illustrator, and synaethete in Vancouver.
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FireFly

Design Challenge

 

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Design exercise: 

Design a landing page for a brand new product: a piece of technology that allows you and your friends to be a part of each other’s dreams while you sleep. The product itself is still in its development phases and currently looking to the public for funding (ie. a Kickstarter campaign). This landing page is to get everyone excited and ultimately get them to pre-order the product.

 

 
 
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The idea behind the brand name "FireFly" is "invite your friends to light up your dream." The overall tone is to be approachable, imaginary, dreamy, futuristic, and intimate. As a marketing website for a product, the site shall quickly and clearly communicate the sales propositions and remain an elegant and peaceful visual language. Thus, the visual style focuses on visual hierarchy by using a high contrast of different font sizes and a contrast of illustrations and icons.

 

 
 
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The idea behind the brand name "FireFly" is "invite your friends to light up your dream." The overall tone is to be approachable, imaginary, dreamy, futuristic, and intimate. As a marketing website for a product, the site shall quickly and clearly communicate the sales propositions and remain an elegant and peaceful visual language. Thus, the visual style focuses on visual hierarchy by using a high contrast of different font sizes and a contrast of illustrations and icons.

 
 

 

Illustrations: Karolis Strautniekas
Product image: Beats
App mockup original: Andrew Prikhodko